Club Académico de Marketing

College of Business Administration and Economics

The Academic Marketing Club, the Marketeers, is a group of USFQ students who are passionate about Marketing and its related disciplines. We seek to create a network of students and future professionals who develop teamwork skills, proactivity, and commitment through the organization and execution of academic and competition events.

Our Activities

Marketing talks

Every six months, Marketeers organize talks on the latest Marketing trends. We always have guests of national and regional stature who share their personal and professional experiences of brand management, product development, construction of advertising campaigns, and endless strategies applied nationally and internationally.

Intercollegiate Business Case Competition

Once a year, several schools in Quito are invited to participate in the Intercollegiate Business Case Competition. The participating schools present a team formed by senior year high school students. The competition consists of the resolution of a business case and the defense of the proposed strategies.

Interuniversity Business Case Competition

Once a year, the best universities in Ecuador are invited to participate in the Interuniversity Business Case Competition. The Universities participate with a team of three students in Administration, Finance, and Marketing. The competition consists of the resolution of a business case of the Ecuadorian industry and the defense of the proposed strategies.

Workshops

Workshops are held every semester for club members and USFQ students. It is an excellent opportunity to train in greater depth in the use of tools that facilitate the implementation of business strategies.

Social work

The Marketeers seek to raise and create awareness about the society around us, which is why social work activities are carried out every semester as part of the activity schedule.